THE FIRST 100 · BUILT FOR DOG PEOPLE
FOR THEM. FUR-EVER.

GOOD GEAR.
GOOD DOGS.
GREAT CAUSE.

Buy apparel. Support dogs. Built by dog people in Chicagoland, for dog people everywhere.

Pre-launch · The first 100 Founder's Shirts

Unbranded black men's performance shirt; supplier previewSUPPLIER GARMENT PREVIEW · FINAL BRANDING TO FOLLOW
DROP 001

WEAR THE WHY.

Explore the Founder's Shirt ↗
ONE SHIRT. ONE BEGINNING.

THE FOUNDER'S SHIRT.

A black performance running tee. A small first batch. A bigger purpose: helping local shelter dogs.

Final garment photos, price and specifications will be published before orders open.

See the shirt ↗

Supplier photos show the unbranded garments. Finished ToeBeans patches and transfers will be photographed before orders open.

OUR WHY.
THE PROMISE

PURPOSE FIRST.
PROOF ALWAYS.

Our goal for the first 100 Founders’ Shirts: at least $10 per shirt for local shelter dogs, with all additional net proceeds intended for shelter support. Final terms and our first shelter partner will be confirmed before sales open.

Read our giving commitment ↗
THE BUDDY MOMENT

Founder's story · Photo to follow

A LITTLE RUN. A BIG REMINDER.

SOMETIMES THE DOG FINDS YOU.

One run. One lost dog named Buddy. One reminder of why we show up for dogs. The full story belongs on Our Story.

Read the full story ↗
EVERY PACE BELONGS

FIND YOUR PACK.

You don't have to run, buy, donate or volunteer to belong here.

MOVE WITH US.

Runners, walkers and everyone finding their stride. Share the miles, not the pressure.

Join Strava ↗

STAY CONNECTED.

Our Discord community is being prepared for launch. For now, get updates through the waitlist.

Discord launching soon